Reading your refill history as a TikTok growth signal

Most creators treat refills as insurance — a guarantee that bought followers stick around. That framing is correct but incomplete. The refill rate is also one of the most honest signals you have about how well your content is holding the cohort.

What the refill rate actually measures

A refill happens when a follower delivered through Tokturbo's network drops within the 30-day refill window. The drop itself can come from a few sources:

• The supplier account became inactive or was deleted.
• The follower unfollowed because the content did not match their interests.
• TikTok periodically removes accounts flagged as inauthentic across the platform.

The first source is roughly constant across all networks. The second and third tell you about the fit between your content and the cohort you bought.

Healthy vs. unhealthy refill patterns

1. The healthy baseline

• Refill rate of 3 to 8% within 30 days is normal for the High Quality tier.
• 1 to 4% is normal for Premium and Premium NA.
• This baseline reflects supplier-side churn, not content fit.

2. Content-fit driven refills

• If the refill rate jumps above the baseline by 50% or more, the cohort is unfollowing for content reasons.
• If the spike happens in the first 7 days after delivery, week-one content is mismatched to the cohort.
• If the spike happens in days 14 to 30, content-quality drift over time is the cause.

What different refill patterns are telling you

Flat refill rate at baseline

Your content is holding the cohort. Continue what you are doing. The new followers are reading as well-matched to your account, and the FYP is treating the growth event as natural.

Spike in the first 48 hours

The cohort visited your profile, did not like what they saw, and unfollowed. Almost always a pinned-post or recent-post quality issue. Pin your strongest content and audit what new visitors are seeing first.

Spike in days 4 to 14

The cohort engaged briefly then drifted. Usually a content-quality variance issue — your last few posts dropped below your typical bar and the cohort lost interest. Cut posting cadence until quality recovers.

Spike in days 15 to 30

Slow-drift unfollow. The cohort is not actively losing interest; they are just not actively engaging. This is the hardest pattern to fix. Usually requires a content angle change to re-engage the audience.

What to do about each pattern

• Audit your pinned post immediately. For 48-hour spikes, this fixes about 60% of cases.
• Reduce cadence until quality stabilizes. For 4-to-14-day spikes, fewer-but-better is the fix.
• Re-evaluate content angle. For 15-to-30-day slow-drift spikes, consider a sub-niche shift inside your category.
• Use auto-engagement as a stabilizer. Automatic likes and automatic views on every post hold the engagement ratio steady while you work on content fit.

For the broader week-one playbook on follower deliveries, see what to do in week one after a follower drop lands.

Frequently asked questions

Quick answers to the questions we get asked most about this topic.

What is a normal refill rate for paid TikTok followers?

3 to 8% within 30 days on the High Quality tier; 1 to 4% on Premium and Premium NA. This baseline reflects supplier-side churn, not content fit. Spikes above this baseline are worth investigating.

Does Tokturbo charge for refills?

No. Every paid order is covered by a 30-day refill guarantee at no additional cost. The refill window starts at delivery completion, not at order placement.

Can I get a refund instead of a refill if my refill rate is high?

If we cannot complete the refills inside the 30-day window, the unfulfilled portion is refunded automatically to the original payment method. The refund policy is published in full on our terms page.

What about refill rates on the Auto-Views or Auto-Likes service?

Auto-engagement services do not have refills in the same sense — they deliver fresh engagement to each new post. The equivalent quality signal there is whether the delivery completes inside the probe window for every post, which is reported in your dashboard automatically.