Influencer rate negotiation
Industry-standard rate cards bill on engagement rate, not follower count. Bring this number to the call instead of getting talked into vanity pricing.
TikTok engagement rate calculator.
True engagement rate, calculated the way agencies bill on. Likes plus comments plus shares, averaged over follower count.
Enter a public TikTok handle
We pull real recent video metrics live, then compute both follower- and views-based engagement.
Methodology
ER by followers = (likes + comments + shares) / followers, averaged across the sample. Industry default since 2015, useful for cross-platform comparisons but distorts on TikTok where the FYP can push reach far above the follower base.
ER by views = total engagement / total views across the sample. The metric most TikTok analysts now use because it normalizes for FYP-driven reach. Typical bands on TikTok: weak (<2%), healthy (2–5%), strong (5–8%), exceptional (8%+).
Sample: last 12 public videos by default. Confidence is low at <10 sampled, medium at 10–19, high at 20+. We recommend rerunning with a larger sample for accounts with high variance between videos.
What we exclude: saves (not exposed in TikTok's public profile API), watch-through rate, completion. Saves move ER materially when included; if you can authenticate the creator account, saves should be added on top.
How it works
Enter any public handle
No login, no permission. We use TikTok's public profile data.
We pull the last twelve posts
Default is twelve; you can extend up to fifty for stable accounts.
Math
Sum interactions per post, average across the sample, divide by followers, multiply by a hundred.
What people use this for
Self-audit
Track yours weekly. Watch which content type bumps the rate. That's your real growth lever.
Benchmark check
Your ER is 4 percent. Is that good for your niche? Run three competitors. Benchmark in five minutes.
Frequently asked
Why use the last twelve posts and not all-time?
Recent engagement reflects the current algorithm, not the account's peak two years ago. Old data is misleading.
Should I aim for a specific ER?
Above 3 percent is strong on TikTok. Below 1 percent on an account over ten thousand followers is a red flag worth investigating.
Is this the same as YouTube's engagement rate?
No. YouTube counts likes plus comments. TikTok adds shares because shares are a much stronger algorithmic signal on the FYP.
Why doesn't the result include saves?
Saves aren't in TikTok's public API. They're an internal metric. Our paid panel pulls them through authenticated endpoints.
Also in the toolkit
The same engine, scaled up.
Run this same scraper across thousands of accounts, route through audited supplier networks, drip-feed inside the FYP probe window. That’s the paid product. The free tool is the engine, scoped down to one query.