Pricing your first brand deal
A brand reached out and asked your rate. Pull your numbers in 20 seconds and walk into the call with a range you can defend with engagement-by-views math.
TikTok money calculator.
Estimate sponsored-post and monthly creator revenue using real follower counts, recent video performance, niche, and audience region — not a slider.
Run the calculator
Use real-profile mode for the most accurate estimate. Manual mode is here for private accounts or scraper outages.
How it works
Enter a handle or set manual inputs
Public profile lookup pulls real followers, recent views, and engagement. Manual mode is clearly labeled and uses your own numbers.
Pick niche + audience region
Brand budgets vary by category and country. We apply industry CPM ranges to your actual reach, not a blanket multiplier.
Read the range, not the number
We return low/mid/high estimates with confidence notes. A single dollar figure on a creator economy this messy is a lie.
What people use this for
Agency pitch deck
Pitching managed services to a creator. Show them a credible range built from their real cadence and reach, plus a methodology page they can read.
Budget planning
Brand-side. You're sourcing creators in a niche and need a CPM benchmark before sending the brief. Run a few representative handles to set internal expectations.
Frequently asked
Why a range instead of one number?
Brand rates depend on niche, region, engagement quality, audience composition, exclusivity, and usage rights. Any tool that shows a single figure to four-significant-digits is making it up.
Does this include TikTok Creativity Program payouts?
Only when the inputs (10k+ followers, original 60s+ video, US/eligible region) suggest eligibility. We do not project Creativity Program revenue for accounts that don't meet TikTok's published criteria.
How are CPM ranges sourced?
From publicly reported industry benchmarks (IAB, Influencer Marketing Hub, Statista) by niche and region. We refresh the bands periodically and disclose the version inside the methodology block.
What about TikTok Shop revenue?
TikTok Shop affiliate income depends on click-through rate, conversion rate, AOV, and commission %, all of which need real per-product data we don't have. We don't estimate Shop earnings without that input.
The same engine, scaled up.
Run this same scraper across thousands of accounts, route through audited supplier networks, drip-feed inside the FYP probe window. That’s the paid product. The free tool is the engine, scoped down to one query.