TikTok growth playbooks

The rule of thumb that used to be 'post every day' no longer survives contact with the data. A more honest version of the consistency model and the windows that still work for cadence-driven growth.

There is a band of early-comment activity that reads as healthy and a band that reads as inorganic. Both named, plus how drip-paced engagement stays inside the first.

The bought-followers playbook the dishonest competitors never publish. Eight specific things to ship in the first seven days to keep the cohort engaged and the algorithm reading the lift as natural.

Bought views work like a bump only if they hit inside a defined window. Where that window starts, where it closes, and how to time your next two posts against the lift it creates.

Refill rates carry information about which content held the cohort and which content lost them. A short piece on what the refill dashboard is quietly telling you about your audience and your content fit.