When custom text matters
Several cases where you can't outsource the text:
- Product launches — comments that reference the product, the campaign hashtag, or specific offer language
- Reply chains — coordinated comment-thread setups where each comment responds to the previous, building a visible engagement narrative
- Niche-vocabulary communities — gaming, fandom, hobby, or professional communities with specific in-group language that random comments don't credibly match
- Brand-voice consistency — campaigns where comment voice has to align with a brand's published tone
